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BBC, ITV establish SVOD BritBox

British pubcaster the BBC and commercial network ITV are finalizing a deal to bring a new streaming service to UK audiences by the second half of 2019. The streamer, to be ...
February 27, 2019

British pubcaster the BBC and commercial network ITV are finalizing a deal to bring a new streaming service to UK audiences by the second half of 2019.

The streamer, to be called BritBox, will offer British boxsets and original series on demand, providing the largest collection of UK content available on any streaming service, according to a joint release from the two broadcasters. The service will also carry new commissions from British prodcos developed specifically for the SVOD.

The BBC and ITV have agreed to a joint vision for the service and are now working on a formal legal agreement. The two media companies anticipate additional partners will be added to BritBox and both will speak to regulators and the industry about their venture.

The price point of the forthcoming service has not yet been revealed but is said to be “competitive.” Those seeking to subscribe to BritBox ahead of its launch can do so by clicking here.

Both the BBC and ITV will provide further information once a formal agreement has concluded.

BritBox was originally rolled out across the U.S. in 2017 before reaching Canada in early 2018. However, BritBox UK is a separate venture serving British audiences.

“BritBox will be the home for the best of British creativity — celebrating the best of the past, the best of today and investing in new British originated content in the future,” said ITV CEO Carolyn McCall, in a statement.

“A new streaming service delivering the best home grown content to the public who love it best,” added BBC director general Tony Hall. “The service will have everything from old favorites to recent shows and brand new commissions. It’s an exciting time for the viewing public.”

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