People/Biz

Michael Schmidt to step down as Red Arrow chief creative officer

Red Arrow Studios chief creative officer Michael Schmidt is to leave the company later this year, while executive vice president of creative operations Nina Etspueler will be promoted to group creative ...
February 27, 2019

Red Arrow Studios chief creative officer Michael Schmidt is to leave the company later this year, while executive vice president of creative operations Nina Etspueler will be promoted to group creative director.

Schmidt (pictured, left) joined ProSiebenSat.1 (of which Red Arrow is a subsidiary) in 2005 and assumed a number of senior management roles, including head of development, head of comedy and SVP of entertainment for German free-TV operations. He was part of the management team that founded Red Arrow Studios in 2009 and took on the role of CCO when the company was officially founded in January 2010.

He will remain in his role and assist with the transition until his current management contract concludes at the end of June.

“I would like to thank Michael for his dedication and hard work over the years,” said James Baker, president and CEO of Red Arrow, in a statement. “He has played an instrumental role in building the Red Arrow business from its start in 2010, and on behalf of all of my colleagues at Red Arrow and ProSiebenSat.1 we wish him all the best for the future.”

Etspueler (right), meanwhile, will oversee Red Arrow’s global format and IP development, acquisitions and international roll-out. Additionally, she will manage creative partnerships in Germany and internationally within Red Arrow, between Red Arrow and ProSiebenSat.1 channels, and with third party creators and producers.

She joined ProSiebenSat.1 in 1999 as a talk show producer. She was named senior creative producer at Red Arrow in 2014 and EVP of creative operations in 2017, serving as deputy to Schmidt and managing the company’s creative team.

Etspueler will remain based in Munich and reports to Baker.

“I am delighted that Nina is stepping up to this new role of Group Creative Director at Red Arrow Studios,” Baker added. “As we continue to grow and build out our production and distribution network in Germany and internationally, Nina is a key player in this expansion, from working with ProSiebenSat.1 channels and RedSeven in Germany, to our production network around the world.”

“ProSiebenSat.1 has defined my life much longer and much deeper than just the 15 years I had the pleasure of being with the team,” noted Schmidt. “Back in the ’90s, my first work as a director was already for the company. I am incredibly thankful for all the support and opportunities I was given by the fantastic team and people I worked with. I am also incredibly proud about what we have achieved at Red Arrow since we started in 2010. Having worked with my dear friend Nina very closely since I joined ProSiebenSat.1, handing the reigns over to her now fills me with great joy. Nina simply rocks. I wish her, James, the team and all Red Arrow companies the best of success. I will miss them all terribly. Keep the fire burning.”

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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