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Paramount Network sets April air date for “Wife Swap”

Viacom-owned pay-TV channel Paramount Network has set an April 4 premiere date for its social experiment format and reality television hit Wife Swap. Produced by Banijay Studios North America, a division of ...
March 7, 2019

Viacom-owned pay-TV channel Paramount Network has set an April 4 premiere date for its social experiment format and reality television hit Wife Swap.

Produced by Banijay Studios North America, a division of Banijay Group, the 10 x 60-minute format – which originally ran from 2004 to 2010 on ABC – invites two households to swap wives from different backgrounds for two weeks. The women must adapt to parenting, socializing and running the household according to the other wife’s rules.

In the second week, the swapped wives get to run the households as they see fit. The wives and their spouses eventually hold a joint meeting where they judge each other’s life choices and their impact on the family.

Banijay Studios North America’s David Goldberg and Caroline Baumgard serve as executive producers alongside Ted Iredell, Perry Dance and John Platt.

Viacom sister network CMT had picked up the revamped reality TV series on March 8, 2018, for a 10-episode reboot under its original format. Wife Swap, however, will shift homes from CMT to Paramount Network when it premieres on April 4 at 9 p.m. ET/PT.

Wife Swap is an iconic international hit that’s more relevant now than ever,” said Keith Cox, president of development for Paramount Network, in a statement. “There are plenty of fireworks in each episode that audiences expect, but they’ll also be surprised as they watch these families learn about new lifestyles and choices to find resolution.”

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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