British commercial network ITV has commissioned a primetime game show that will see contestants playing alongside their favorite celebrities for a chance to win big money.
Produced by Over The Top Productions, a joint venture between Simon Cowell‘s Syco Entertainment and Sony Music Entertainment, Rolling In It will see three individual teams of two – made up of the player and their celebrity partner – rolling a coin down a moving conveyor belt labeled with large cash sums to win. But should a player roll a coin into a “Bankrupt” slot, they’ll lose everything.
As the game progresses, the sums of money get larger, but so do the penalties.
The series will be presented by magician and entertainer Stephen Mulhern (pictured).
Rolling In It is executive produced by Over The Top’s Nigel Hall and David Hall. The game show format was commissioned by Siobhan Greene, ITV’s head of entertainment commissioning, and Gemma John-Lewis, assistant commissioner for ITV Entertainment.
“The combination of Stephen, giant coins being rolled down the conveyor belt by celebrities and contestants hoping to win big, made for a pilot that was packed to the rafters with tension and laughs. The decision to go for a series was easy,” Greene said in a statement.
“It’s a show packed with high drama, lots of laughter and of course the fabulous Stephen Mulhern. We can’t wait to get started,” added David Hall.
Image via Twitter