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Is it “show time” for Apple’s streaming service?

With a tag line simply stating “It’s show time,” Apple has announced a press event for March 25 that may offer a look at the tech giant’s long-awaited streaming service. In ...
March 12, 2019

With a tag line simply stating “It’s show time,” Apple has announced a press event for March 25 that may offer a look at the tech giant’s long-awaited streaming service.

In keeping with promotion for its other product launch events, little information was provided in the email invitations to the March 25 presser, outside of location (its Steve Jobs Theater in Cupertino, California) and the time (10 a.m. PT).

Still, the timing of the event lines up with the rampant speculation in the media world that Apple is gearing up to launch its streaming service, featuring its own original content, this spring or summer. According to CNBC, the service isn’t expected to include Netflix or Hulu, but in a move similar to Amazon’s Channels service, it may allow users to sign up for existing digital streaming services from Starz and Showtime, among others. Discussions with HBO to have it as part of the offering are also reportedly underway.

In February, Bloomberg reported that Apple had invited several A-list Hollywood actors and directors, including Jennifer Aniston, Reese Witherspoon and JJ Abrams to the event.

Other reports have stated that content offered within the service will be provided free to iPhone and iPad users.

Whenever it will be revealed, the Apple service will enter an increasingly crowded streaming landscape, with more major content conglomerates including Disney, WarnerMedia and NBCUniversal set to launch services in the near future.

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About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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