People/Biz

Corus acquires premium lifestyle brand Kin Canada

Media and content company Corus Entertainment has acquired long-time partner and Canadian lifestyle entertainment prodco Kin Canada. Kin’s portfolio spans development, creation and distribution of lifestyle entertainment across genres and platforms, ...
April 2, 2019

Media and content company Corus Entertainment has acquired long-time partner and Canadian lifestyle entertainment prodco Kin Canada.

Kin’s portfolio spans development, creation and distribution of lifestyle entertainment across genres and platforms, with a focus on home, style, food, beauty, fashion, DIY and family.

Corus now owns 100% of Kin Canada, while Kin in the U.S. remains a separate company. The details of the purchase were not disclosed.

The Kin Canada team will remain in place following the acquisition. Rick Matthews, former managing director of Kin Canada, is now VP.

“This investment demonstrates our targeted, strategic approach in an area of business that continues to grow and gain audiences,” said Corus president and CEO Doug Murphy (pictured) in a statement. “Corus recognizes the unique value Kin Community brings to both brands and consumers as a lifestyle platform in Canada and we look forward to working together to strengthen our offering in the digital space.”

“We’ve worked alongside Kin Canada now for the past few years and have seen the impressive results they deliver for clients, and their resulting year-over-year growth in the Canadian marketplace,” added Dervla Kelly, SVP marketing and head of so.da, Corus’ full-service social digital agency, which manages Corus’ brands in the social space, including Food Network Canada, HGTV, Global, Slice and W Network. “Together with so.da, we are well positioned to expand upon what is already a terrific brand in Canada and further cement our leadership in the lifestyle and entertainment space across platforms.”

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