Video-sharing website YouTube has elevated head of unscripted Ben Relles to the newly created role of head of innovation at YouTube Originals, effective immediately.
In his new post, Relles is tasked with providing creative oversight of the YouTube Originals slate to develop interactive programming and live specials. The new division will focus on the element of interactivity and “integrating product features across the global slate of scripted and unscripted YouTube Originals.”
Relles continues to report into Susanne Daniels, YouTube’s global head of original content.
“We now have amazing new tools and opportunities to create and tell multilayered and interactive stories,” said Daniels in a statement. “Ben has an intuitive and experienced understanding of how the platform can enhance content making him the perfect choice to develop this exciting new division.”
Relles has been YouTube’s head of unscripted since June 2015. In this capacity, he has been responsible for developing a range of programming, including The Jump from Will Smith and Katy Perry: Witness World Wide. Additionally, he oversaw documentaries such as This is Everything featuring Gigi Gorgeous and Ariana Grande: Dangerous Woman Diaries.
Before joining the YouTube Originals division, Relles served as YouTube’s global head of creative strategy. Prior to joining YouTube, Relles was VP of programming at Next New Networks, which was acquired by YouTube in March 2011, where he led the company’s content strategy.
A replacement for Relles as new head of unscripted will be announced in the coming weeks.
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