Alex Piper has been tapped as head of unscripted for North and South America at Google-owned video hosting giant YouTube.
Piper (pictured) will lead development and produce unscripted programming across genres including, talk, action, romance, horror and sci-fi in conjunction with creators, as well as overseeing all live entertainment events.
The streaming platform’s previous unscripted head, Ben Relles, recently moved to the newly created role of head of innovation for YouTube Originals.
Piper most recently served as vice president of alternative entertainment at Fox, where he led development for special events and series including So You Think You Can Dance, Hell’s Kitchen, Cosmos and The Four.
Before that, he helped develop, launch and oversee Asylum Entertainment’s unscripted slate as senior VP of alternative television. His role included executive producing series like 30 for 30 for ESPN, The Locator for WE tv and Addicted for TLC.
“Alex Piper is a seasoned, award-winning reality programming executive with amazing taste and strong relationships who is incredibly well respected in the industry,” said Daniels, in a statement. “We are thrilled to have him join YouTube and bring his expertise to our diverse programming slate.”
The move comes as the video platform begins its transition away from premium subscription offerings to incorporating a mix between ad-supported content and subscription content available for those wishing to view programming that is ad-free, or offline.