Unscripted

Alex Piper latest broadcast exec to move to streamers via YouTube unscripted post

Alex Piper has been tapped as head of unscripted for North and South America at Google-owned video hosting giant YouTube. Piper (pictured) will lead development and produce unscripted programming across genres including, ...
April 22, 2019

Alex Piper has been tapped as head of unscripted for North and South America at Google-owned video hosting giant YouTube.

Piper (pictured) will lead development and produce unscripted programming across genres including, talk, action, romance, horror and sci-fi in conjunction with creators, as well as overseeing all live entertainment events.

He will report to Susanne Daniels, global head of original content, and also a broadcasting veteran.

The streaming platform’s previous unscripted head, Ben Relles, recently moved to the newly created role of head of innovation for YouTube Originals.

Piper most recently served as vice president of alternative entertainment at Fox, where he led development for special events and series including So You Think You Can Dance, Hell’s Kitchen, Cosmos and The Four.

Before that, he helped develop, launch and oversee Asylum Entertainment’s unscripted slate as senior VP of alternative television. His role included executive producing series like 30 for 30 for ESPN, The Locator for WE tv and Addicted for TLC.

“Alex Piper is a seasoned, award-winning reality programming executive with amazing taste and strong relationships who is incredibly well respected in the industry,” said Daniels, in a statement. “We are thrilled to have him join YouTube and bring his expertise to our diverse programming slate.”

The move comes as the video platform begins its transition away from premium subscription offerings to incorporating a mix between ad-supported content and subscription content available for those wishing to view programming that is ad-free, or offline.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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