Viacom International Media Networks-owned youth net MTV UK has bolstered its slate of UK produced programming with the commission of dating series Love Squad.
Produced by nascent Leeds-based prodco Workerbee, an Endemol Shine UK company, the 30 x 22-minute format will task groups of friends and family to take control of their single friend’s love life, in an attempt to find them the perfect match.
Each episode of Love Squad will feature one singleton leaving the decisions of their love life in the care of their family and friends, otherwise known as The Love Squad, who will select three different dates from a pool of potential matches for one night of dating.
At the end of the night, the singleton will find out whether their chosen date feels the same as they do, or if they will walk away from the night alone.
Love Squad is set to begin filming this month and will broadcast later this year on MTV UK. The commission marks Workerbee’s first series for MTV.
The series will be executive produced by Workerbee’s Sean Murphy. It was commissioned by MTV International’s Craig Orr, VP of commissioning and development; Antony Rochford, director of programming at MTV UK; and Kelly Bradshaw, VP of MTV UK.
“Before dating apps were a thing, people first met in person and Love Squad brings some much-needed IRL back into the dating process,” said MTV International’s Orr in a statement. “Viewers can expect plenty of excitement throughout as we hand over total control to a group of friends – after all, who better to choose your perfect match than the people who know you best.”