People/Biz

Upfronts ’19: WarnerMedia touts TNT’s “The Jenna Lyons Project”, “Chasing the Cure”

WarnerMedia unveiled a slate of new projects during its first upfront since the company was bought by AT&T last June and ahead of the launch of Warner’s new streaming service. Kevin Reilly announced ...
May 15, 2019

WarnerMedia unveiled a slate of new projects during its first upfront since the company was bought by AT&T last June and ahead of the launch of Warner’s new streaming service.

Kevin Reilly announced new unscripted series heading to Warner’s TNT. These include a behind-the-scenes look at the life of four-time NBA champion Shaquille O’Neal in Shaq Lifeand The Misery Index, a game show ranking real-life embarrassing moments, from the producers of Impractical Jokers .

Meanwhile, TNT is prepping two new unscripted series meant to invite engagement from viewers, “two excellent endeavors that aren’t just about watching, but about taking part,” said Reilly.

Former J. Crew creative director Jenna Lyons will be the face of a new lifestyle series about building a new company and brand, connected to real-time online shopping opportunities. The Jenna Lyons Project will be a “truly connected style experience,” she said in a promo video.

Elsewhere, the previously announced Chasing the Cure is a live medical series inspired by the rise of crowdsourcing medical services, anchored and executive produced by journalist and television personality Ann Curry. The series aims to help people who are suffering from undiagnosed, misdiagnosed or uncured medical mysteries. Chasing the Cure will help “democratize medical knowledge,” said Curry, during the live event. “People are yearning for hope, so let’s go chasing the cure.”

Veteran journalist Kim Bondy serves as showrunner and executive producer of the 10-episode series, from Lionsgate Television, B-17 Entertainment and Motiv8 Media.

Meanwhile, Tru TV will feature returning seasons of Impractical Jokers and Adam Ruins Everything, while TNT will launch an all-new pro wrestling brand with AEW: All Elite Wrestling.

While WarnerMedia’s upcoming streaming service came up, little new information emerged about it. The as-yet unnamed service will combine Warner channels, back-catalogs, and advertizing partners, with both SVOD and AVOD options. “You’ll begin to see a more integrated approach to our whole ecosystem,” said Reilly, who remained mum on a specific launch date or title offerings.

Earlier this month, WarnerMedia unveiled that Lionsgate veteran Jennifer O’Connell had joined the company’s forthcoming direct-to-consumer streaming platform as EVP of original non-fiction and kids.

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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