UK pubcaster BBC1 has commissioned London-headquartered production studio ITN Productions to produce a series about Britain’s oldest supermarket, Sainsbury’s.
Over the course of a year, Inside The Supermarket (working title) follows the pivotal moments of the retail calendar including Mother’s Day, the summer holidays and the Christmas season.
The 6 x 60-minute series will see cameras join a Sainsbury’s team as they search out the country’s next big food product, locate small suppliers who could see their financial situation transformed if the supermarket backs them; as well as a fresh fashion graduate who launches her clothing collection to Sainsbury’s customers.
Inside The Supermarket will provide a multi-dimensional portrayal of the supermarket, from the boardroom to the shop floor, which this year celebrates its 150th birthday. Facing increasing retail pressures and competition, and uncertainty around Brexit, 2019 is set to be one of Sainsbury’s most challenging years to date.
The series was commissioned by Charlotte Moore, director of content, and Clare Sillery, head of commissioning, documentaries. The BBC commissioning editor is Emily Smith. The executive producer for ITN Productions is Will Smith. Series producer is Anoushka Roberts, and the series director is Chris Taylor.
“This is a really interesting time for retail as a whole, and for supermarkets in particular,” said Smith, in a statement. “We all know Sainsbury’s but we have little knowledge of all the challenges and decision-making that happens behind the shelves. In this exciting time for retail, this multi-layered series will give us a fascinating and enjoyable insight into how Sainsbury’s staff navigate the ever-changing variables they’re faced from HQ to the shop floor – from changes in consumer behavior and the supply chain to the growing competition.”