Discovery Channel has set a premiere date for reality series Undercover Billionaire, which will see self-made mogul Glenn Stearns build up a million-dollar company in just three months.
Produced by Los Angeles-based prodco This is Just a Test, the docuseries will trace Stearns as he journeys to Erie, Pennsylvania, where he will assume the alias “Glenn Bryant” in his attempts to build a million-dollar company in just 90 days with only US$100 in his pocket.
Ditching his contacts and wealth, Stearns will instead rely on the principles, methods and process that made him the billionaire he is today. Throughout each episode, he will also share practical tips and the knowledge on how to build a fortune from his three decades in business.
In order to succeed, Stearns will need to come up with a million-dollar idea and find a team to help him build it. If the self-made entrepreneur is successful at the end of the allotted time period, the company will be handed over to those who helped him along the way. And the mystery mogul will unveil his true identity to those around him.
For This is Just a Test, Aengus James, Colin King Miller, Tim Warren and Cynthia Childs are executive producers with Melinda Cea as co-executive producer. Discovery Channel’s Joseph Boyle and Carter Figueroa are executive producers alongside associate producer Jessica Mollo.
Undercover Billionaire is to premiere Aug. 6 at 10 p.m. ET/PT on Discovery Channel.