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Thames revisits “Supermarket Sweep” in ITV reboot

Thames, part of Fremantle, is reviving the classic TV game show Supermarket Sweep for ITV2. The 20 x 60-minute format, to be hosted by model and TV personality Rylan Clark-Neal (pictured), ...
July 9, 2019

Thames, part of Fremantle, is reviving the classic TV game show Supermarket Sweep for ITV2.

The 20 x 60-minute format, to be hosted by model and TV personality Rylan Clark-Neal (pictured), will return as a prime-time nightly show.

The series takes place in a supermarket, updating the original while keeping some iconic trappings, like inflatables, catchphrases and memorable jumpers.

Supermarket Sweep was commissioned by ITV2′s commissioning editor, Peter Tierney, and ITV’s head of digital channels and acquisitions, Paul Mortimer. Phil Harris¬†and Adam Hutchinson executive produce for Thames. Fremantle holds global format rights.

“We’re so pleased to be working with Thames on this re-booted version of the ITV classic game show,” said Mortimer, in a statement. “Funny and camp in equal measure, it’s a great addition to ITV2′s pre-watershed line-up. To have Rylan back on the channel as the perfect host is a real bonus too!”

“I’ve loved Supermarket Sweep since I was a teenager, so Thames and I are thrilled to be rebooting this cult classic with the awesome Rylan for it’s perfect new home on ITV2,” added Harris. “When the world’s full of doom and gloom it’s definitely time for Britain to go wild in the aisles once again.”

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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