Pilgrim Media Group, a division of Lionsgate, has secured a landmark co-development deal with World Surf League’s newly minted production arm WSL Studios to produce surf-focused sport and lifestyle content across all formats and platforms.
The venture will feature traditional surf content like contests and clip shows, and will also shed light on surf culture – spanning its roots to the worldwide emergence of its own language and literature; music, film, fashion and other art; lifestyle; social impact; as well as environmental and conservation efforts.
Under the deal, WSL Studios will produce live and non-live non-fiction projects, while also developing a range of scripted content. The two organizations are currently in the works on an untitled feature-length documentary and an unscripted competition format in partnership with the UFC’s Dana White, with several other projects in active development.
“Partnering with Pilgrim from the onset of WSL Studios sets the bar for the level of quality we are endeavoring to achieve,” said Erik Logan (pictured, right), World Surf League president of content and media, in a statement. “Their talent for producing top-notch unscripted programming, particularly when it comes to emerging sports, and their unmatched ability to capture the inaccessible for audiences around the world make Pilgrim an incredible partner for the WSL.”
“This collaboration embodies the true intent of media in breaking ground and erasing boundaries. It’s about bringing to new audiences a sport and a way of life that has been geographically confined to ocean coastlines, added Pilgrim founder and CEO Craig Piligian (left). “We’re really excited to collaborate with WSL in this truly unique space.”