Mobile animal media brand The Dodo is working with Facebook-owned social media company Instagram and its IGTV video app on a new series for teens featuring Instagram influencers and their pets.
You Know Me…Now Meet My Pet is a six-part series, with six young influencers introducing the world to their beloved pets. Featured influencers include Mia Sayoko and her corgi Ken (both pictured), Drew Lynch and his service dog Stella, Loren Gray and her pomeranians Angel and Smudge, Lauren Riihimaki and her miniature bull terrier Moose, Mahogany Lox and her dog Pockets, and Kristen McAtee and her dog Link.
“The Dodo is the most-engaged with media brand in the world and Instagram is the place where teen audiences live,” said The Dodo president YuJung Kim in a statement. “We can’t wait to join forces to put a spotlight on the beloved pets of Instagram’s most exciting young influencers.”
“The most successful publishers on Instagram typically have a few things in common – they’re brilliant at video, they target young audiences, and they focus on a specific beat,” added Elisa Benson, part of the news publishing partnerships team at Instagram. “The Dodo is a best-in-class example of all these things, with the added bonus of animal cuteness. Bringing this to life on IGTV was a no-brainer.”
You Know Me…Now Meet My Pet premieres July 17 on The Dodo’s IGTV page.
(Photo courtesy of @kenthecorgi)