Viacom’s youth-skewing network MTV has elevated Lily Neumeyer to the role of executive vice president of development, effective immediately.
Neumeyer (pictured) most recently served as SVP of development for MTV and VH1, and will now see her role expand to oversee the unscripted development slate and strategy for MTV, VH1, CMT, Logo and MTV Studios. She continues to report into Nina L. Diaz, MTV’s president of entertainment.
The veteran industry executive joined Viacom in 2016 from A&E, where she had served as VP of non-fiction and alternative programming.
Neumeyer’s unscripted career began at MTV, where she co-created and executive produced My Super Sweet Sixteen — a series that is being revived for a new season this year — alongside Diaz, and developed and executive produced MTV’s Juvies. She then went on to work as part of the MTV News team where she was tasked with managing documentaries, live news shows and red carpet events, and eventually moved on to launch the youth bilingual brand MTV Tres.
“I am incredibly fortunate to work with Chris McCarthy and Nina whose strategic vision has enabled me to take creative risks that tap into the cultural zeitgeist,” said Neumeyer, in a statement. “The vast opportunity MTV Studios presents to create unscripted content for new platforms and audiences, coupled with where we’re taking the CMT brand, is incredibly exciting. I’m looking forward to diving in while continuing to add to MTV and VH1′s roster of hits.”