A+E Networks has elevated managing director of North Asia Saugato Banerjee to a new role that will consolidate operations across the entire Asian region under his purview.
As managing director of Asia, Banerjee (pictured) will be tasked with overseeing Southeast Asia, North Asia (Korea, China, Japan), Taiwan, Hong Kong and India.
Banerjee’s promotion comes a week after co-executive managing director of international Edward Sabin stepped down from his post to launch a new business, leaving Patrick Vien to fill the void as group managing director of international.
Since joining the company in 2011, Banerjee has been responsible for driving A+E’s rapid growth across the North Asian territories. As MD of North Asia, he developed strategic media and production partnerships, managed the launches of History and Lifetime in Korea, and played a key role in achieving record ratings for History Japan.
He additionally played a pivotal role in A+E’s expansion throughout Southeast Asia, overseeing the digital, operations and research functions in the region, and also served as interim GM of AETN 18 in India during a transition period.
Prior to A+E Networks, Banerjee held various senior roles in media and advertising, including at ESPN Star Sports, CNBC Asia Pacific, Contract Advertising and FCB India.
“Saugato is a skilled executive with well-established relationships and strategic vision for this growing region,” said Vien in a statement. “We applaud his launch of our brands in Korea across linear and digital, spearheading key production partnerships and successful stewardship of our Japanese business as we look forward to even greater success in his new, expanded role.”