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C4 commissions Ryan Clark-Neal-fronted series “Buy it Now for Christmas”

UK pubcaster Channel 4 has commissioned a Christmas-themed series of Buy it Now from Manchester-based Studio Lambert North. Rylan Clark-Neal (pictured), English television personality and former contestant of The X Factor, will ...
September 3, 2019

UK pubcaster Channel 4 has commissioned a Christmas-themed series of Buy it Now from Manchester-based Studio Lambert North.

Rylan Clark-Neal (pictured), English television personality and former contestant of The X Factor, will front the four-part studio entertainment show Buy it Now for Christmas.

Buy it Now gives sellers and inventors 90 seconds to demonstrate their product to an audience of 100 potential customers who each hold a voting handset. If the innovators manage to impress at least one of the shoppers, they’ll have a chance to pitch to a panel the UK”s biggest national retailers in hopes of securing a bulk order in time for the busiest shopping period of the year. If rejected, the contestant is spun off the revolving stage.

The Christmas-themed series is executive produced by Tim Harcourt and Darrell Olsen for Studio Lambert.

C4 first commissioned Buy it Now, hosted by English comedian Brian Conley, from Studio Lambert in 2017. The prodco also has offices in London and Los Angeles.

“We loved seeing ordinary people with a passion for their innovations succeed in the daytime series of Buy It Now,” Tim Hancock, commissioning editor, said in a statement. “The new, supercharged, peak-time series with Rylan promises festive fun and Christmas contraptions that are sure to surprise and delight.”

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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