People/Biz

Apple TV+ sets launch date, price

Global tech and media giant Apple has set a launch date and price point for its upcoming subscription streaming service, Apple TV+. Apple TV+ will launch Nov. 1 in over 100 ...
September 10, 2019

Global tech and media giant Apple has set a launch date and price point for its upcoming subscription streaming service, Apple TV+.

Apple TV+ will launch Nov. 1 in over 100 countries and regions. The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online, for US$4.99 per month with a seven-day free trial. Regional prices will vary, with¬†Apple TV+ set at CA$5.99 in Canada and ¬£4.99 in the UK. “Family Sharing” will allow up to six people to use a single subscription.

As of today, customers who purchase any iPhone, iPad, Apple TV, iPod touch or Mac can receive one year of Apple TV+ for free.

The service will be ad-free.

Apple most recently picked up the TIFF-premiering feature doc Dads, from director Bryce Dallas Howard, produced by Brian Grazer and Ron Howard’s Imagine Documentaries and Nine Muses Entertainment, in association with Dove Men+Care.

The service will also debut the feature nature doc The Elephant Queen and two original documentary projects from Oprah Winfrey: Toxic Labor (working title), which will explore sexual harassment, abuse and assault in the workplace, and an untitled second project that will examine topics surrounding mental health. Winfrey will also revive her famous book club at Apple.

Apple had acquired The Elephant Queen at TIFF in 2018.

“With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service,” said Zack Van Amburg, Apple’s co-head of Worldwide Video, in a statement. “Each Apple TV+ original offers its own unique story, fresh perspective and powerful message — all meant to entertain, connect and inspire cultural conversations.”

“Apple TV+ is an unprecedented global video service with an all-original slate,” added co-head of Worldwide Video Jamie Erlicht. “We look forward to giving audiences everywhere the opportunity to enjoy these compelling stories within a rich, personalized experience on all the screens they love.”

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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