A Very Brady Renovation lands record debut
HGTV’s A Very Brady Renovation scored the Discovery-owned network’s highest-rated season premiere when it debuted on Sept. 9.
The 90-minute episode delivered a 1.43 P25-54 L+SD rating and a 1.52 P2+ L+SD rating, making it HGTV’s highest rates telecast in more than two years.
The episode posted a 160% increase among P25-54 L+SD ratings over year-ago levels and a 211% lift over the prior six-week time period. It also was the number one non-sports telecast of the night on ad-supported cable among P25-54 L+SD.
On the network’s digital platforms, a 14-minute teaser of the A Very Brady Renovation premiere was the most-streamed video from Aug. 26 to Sept. 9 on HGTV Go. The series premiere also came in first as the most social reality cable series program on Facebook. It was the second most social reality cable series program overall on Sept. 9.
The series (pictured), produced by Landco Entertainment, follows the sitcom’s stars and The Property Brothers hosts Jonathan and Drew Scott as they undertake a full-scale overhaul of the real Brady Bunch house in Los Angeles.
HGTV executed a transformation of the home by adding 2,000 square feet to its original footprint. The house was replicated to include the iconic floating staircase, the orange-and-green kitchen, Greg’s attic, the kids Jack-n-Jill bathroom and other memorable spaces.
All3Media inks deal with Russian OTT VOD ivi
All3Media International, the distribution arm of All3Media Group, has signed its first deal with Russia’s ivi, sending 50 hours of content to the platform.
ivi selected 10 hours of factual series and specials from All3Media’s catalog, signing non-exclusive rights.
The deal includes a package of health and lifestyle themed programming comprising of Diet Secrets and How To Lose Weight (4 x 60 minutes, North One Television for Channel 5) and three one-hour specials produced for BBC1: The Sticky Truth About Sugar (Maverick Television), The Truth About Sleep (Lion Television) and The Truth About Stress (Blink Films).
Rounding out the deal are two North One Television specials for Channel 4 led by star engineer and racing driver Guy Martin– Guy Martin vs the Robot Car and Guy Martin’s WW1 Tank — and one-hour special Rise of the Superstar Vloggers, from Little Dot Studios for BBC3.
Red Arrow Studios names sales exec for Italy, Iberia
Global distributor Red Arrow Studios International has tapped Maria Arroyo as senior sales manager responsible for Italy, Spain and Portugal, as well as Turkey and Brazil.
Arroyo joins from Spanish distributor Onza, where she held the position of international sales manager handling sales across scripted, non-scripted and factual for EMEA and Canada. Prior to this, Arroyo worked at companies including Compañia De Inventarios Naturales, Vertice Sales and CIN TV.
Also joining the company’s sales team this month is Victor Ukmar, who takes the role of sales manager across the CEE and CIS territories. Ukmar joins from Red Arrow Studios International’s parent company ProSiebenSat.1, where he held the position of manager of competitive intelligence.
Portal A taps head of revenue and growth
Todd Barrish, former executive at Disney and Maker Studios and Endemol Shine Beyond, has joined Los Angeles-based digital content studio Portal A as head of revenue and growth.
Barrish is also tasked with “deepening and expanding Portal A’s offering and capabilities to brand partners,” the company stated in a release. Those brand partners include Amazon, Lyft, Google, Clorox and others.
His previous titles include: SVP of global strategic partnerships at Disney and Maker Studios; co-founder of strategic advisory firm Polymath Group; co-founder and advisory board chair at the Brand Storytelling conference; and EVP of creative partnerships at Endemol Shine Beyond.