People/Biz

Back Roads teams with Shaquille O’Neal on overall copro deal

New York-based TV prodco Back Roads Entertainment has penned an overall co-production agreement with former Orlando Magic and Los Angeles Laker star Shaquille O’Neal to develop non-scripted and scripted content. Under ...
September 16, 2019

New York-based TV prodco Back Roads Entertainment has penned an overall co-production agreement with former Orlando Magic and Los Angeles Laker star Shaquille O’Neal to develop non-scripted and scripted content.

Under the pact, the NBA Hall of Fame legend (pictured), his business partner Michael Parris and their prodco Jersey Legends will work closely alongside Back Roads founder and executive producer Colby Gaines to create, develop and produce both unscripted and scripted programming for the American and international marketplace.

O’Neal, Parris and Gaines will serve as executive producers on all projects.

All content stemming from the deal will initially focus on game show, comedy and family entertainment programming.

O’Neal is a four-time NBA Champion, three-time NBA Finals MVP and 15-time NBA All-Star throughout his 19-year career that saw him play for six teams including the Orlando Magic, LA Lakers, Miami Heat, Phoenix Suns, Cleveland Cavaliers and Boston Celtics.

“I’m happy to be teaming up with Back Roads Entertainment,” said O’Neal in a statement. “This partnership is big and that’s how I like to do things…big. Get ready for some incredible content.”

“Shaquille O’Neal is a legendary athlete, successful entrepreneur, global personality and cultural icon,” added Back Roads’ Gaines. “It’s a privilege to have the opportunity to target his interests, marry them with our stock of game, comedy and family programming, and be the dedicated production house for all things Jersey Legends.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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