Animal-centric digital media brand The Dodo is expanding its “experiential” franchise Best Dog Day Ever into month-long Halloween programming.
Last year’s Best Dog Day Ever was a one-day pop-up event in Williamsburg, New York, attracting mor ethan 1,400 pet owners and their dogs, featured in web videos for The Dodo viewers.
This year, The Dodo is taking the event further, expanding it into a month-long event, coinciding with Halloween.
Best Dog Day Ever: Halloween Edition will be The Dodo’s largest experiential event to date, with an aim of attracting 8,000-10,000 pet owners and pups.
Events on offer will include the “(Trick or) Treat Shoppe,” the “Canine Corn Maze,” the “Ultimate Pumpkin Patch,” “Dyson’s Transformation Lab,” “Target’s Costume Cam,” the “Best Halloween Parade Ever!” and “Project Forever Home.”
“The Dodo has built its reputation by putting animals first in our video series so it only makes sense to extend that philosophy into live experiences with Best Dog Day Ever,” said YuJung Kim, president of The Dodo, in a statement. “We noticed more and more people want to celebrate Halloween with their dogs, and there weren’t many dog-first options in the New York area. Why not create the perfect, spooky, fall day for owners to bond with their pups?”