Unscripted

Jeremy Clarkson to star in Amazon Prime Video solo project “I Bought The Farm”

Global streaming giant Amazon Prime Video has confirmed the greenlight of Jeremy Clarkson’s latest television venture; the eight-part agricultural series I Bought the Farm (working title). Filmed over the course of ...
October 4, 2019

Global streaming giant Amazon Prime Video has confirmed the greenlight of Jeremy Clarkson’s latest television venture; the eight-part agricultural series I Bought the Farm (working title).

Filmed over the course of one farming year, the Amazon Original series will follow Clarkson (pictured), presenter of Amazon Prime Video’s motoring series The Grand Tour, as he attempts to run his very own 1000-acre working farm in the heart of the British countryside. The series is currently in production.

I Bought the Farm will document the ex-Top Gear presenter as he navigates the highs and lows of rustic countryside living in his attempts to set up a viable working farm in modern day rural Britain – all this despite being “a self-confessed ‘inept townie’ with zero agricultural knowledge.”

Expectation, the London-based production studio backed by BBC Studios and launched by Peter Fincham and Tim Hincks in 2016, is producing the series.

I Bought the Farm is slated to debut this fall exclusively on Prime Video in 200 countries and territories worldwide. An exact premiere date has not been announced.

Amazon’s greenlight of the Expectation-made series follows December’s announcement that The Grand Tour presenters – Jeremy Clarkson, Richard Hammond and James May – and executive producer Andy Wilman had been inked for individual projects, in addition to more The Grand Tour.

Expectation’s Peter Fincham serves as executive producer on the series alongside senior producer Andy Wilman (The Grand Tour) and series director Gavin Whitehead.

I Bought the Farm joins Prime Video’s growing British non-fiction line-up, which currently includes The Grand Tour, All or Nothing: Manchester City, weekly football entertainment show Back of the Net and Richard Hammond’s forthcoming untitled docuseries with Tory Belleci of MythBusters fame.

“Jeremy is one of Britain’s finest exports and I think I speak for the entire nation when I say I can’t wait to see what will happen when he turns his usually petrol-covered hands to life on a working farm,” said Georgia Brown, director of European Amazon Original Series, in a statement. “We’re excited to bring this latest UK produced Amazon Original series to Prime Video viewers around the world next year. Wishing you lots of luck Jeremy… what could possibly go wrong?”

“I’m excited to be one of Jeremy’s farm hands. He’s really passionate about farming, and tractors, and all the other stuff that he thinks he knows about. This series will showcase a new, wiser, muddier Jeremy than we’ve seen before. Can’t wait,” added Fincham, co-CEO of Expectation.

Watch Clarkson’s greenlight announcement below:

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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