People/Biz

Hit + Run, NV Studios team to launch Makeshift Entertainment

Rob Shaftel‘s New Jersey-based prodco Hit + Run has partnered with South African production and distribution outfit NV Studios to launch the non-scripted joint venture Makeshift Entertainment. Under the pact, Shaftel ...
October 7, 2019

Rob Shaftel‘s New Jersey-based prodco Hit + Run has partnered with South African production and distribution outfit NV Studios to launch the non-scripted joint venture Makeshift Entertainment.

Under the pact, Shaftel (pictured left) and the Hit + Run development team will work closely alongside the Johannesburg- and Los Angeles-based teams of Damien Brown‘s (right) NV Studios to co-develop and produce a pipeline of non-scripted series for the global marketplace under the newly-minted moniker.

Hit + Run’s Shaftel and NV Studios’ Brown will serve as executive producers on all series stemming from the partnership.

Makeshift Entertainment will launch three projects at next week’s MIPCOM market, including the entrepreneurial format Adventure Capitalists, survival/recreation format Make it Out Alive and the talent-led investigative series Ghostcraft.

“With the marketplace changing rapidly, we are prioritizing our international reach while establishing different and unique production models,” said Shaftel in a statement. “Partnering with creative powerhouse NV Studios allows us to tap into their international distribution and production footprint, providing us access to more talent, creatives and buyers worldwide.”

Brown added that the pooling of production expertise and distribution knowledge provides “the venture’s formats the best possible chance of success in a crowded marketplace.”

Hit + Run has attained international success with the premium sports docuseries The Story of Rugby, funded by global logistics giant DHL, as well as Animal Planet’s I Was Prey, Red Bull TV’s Way Past Midnight, Complex Networks’ American Down Low. The full service prodco is also producing the forthcoming series Legends of the Wild for Discovery Channel, My Horror Story for Travel Channel, Critter Fixers for Nat Geo Wild, and a yet-to-be announced series for Investigation Discovery.

NV Studios’ global unscripted slate includes Real Plastic Surgeons of Beverly HillsBeing MandelaNight Guard and Outpatients across networks and streaming services like CBS, Fox, ITV, Netflix, Discovery, Hulu, NBC, Viacom and DStv.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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