Red Bull Media House has once again chosen MIPCOM to launch a new project and hunt for international coproduction and licensing opportunities – this time, it’s the singer-songwriter competition format The Cut.
The series follows emerging artists as they write, produce and record a brand new song from beginning to end. At the end of each series, a publishing deal and studio time are awarded to the winning duo.
Guided by a host, the singer-songwriters compete through three stages: writing and recording, in which three pairs of competitors create an original track in just 12 hours; performance and playback, in which the songwriters and producers meet to listen and react to each other’s work; and the vote, at which point the finalists choose their favorite song.
Two seasons of The Cut, one in the U.S. and one in the UK, have been produced and are available to license.
The U.S. season is presented by multi-platinum record producer OG Parker, who has produced for artists including Chris Brown, Gucci Mane, Tory Lanez, Lil Yachty, and Migos. The UK season is presented by DJ and Radio 1′s weekly Hip Hop host Tiffany Calver.
George Levendis (pictured at the launch event), most recently head of international at Simon Cowell’s Syco Entertainment, serves as executive producer and showrunner.