Jeffrey Katzenberg’s mobile start-up Quibi and The Weather Channel are teaming to create a mixed-reality daily weather show ahead of the streamer’s April 2020 launch.
Under the agreement, the American pay-TV channel becomes the exclusive weather content provider for Daily Essentials, Quibi’s minutes-long bites of news and entertainment programming.
The show, to be available seven days a week, will include short-form national and hyper-localized weather and forecasting stories. It will also leverage The Weather Channel’s Emmy Award-winning immersive mixed reality application.
“Our Daily Essentials partnership with Quibi is an exciting way for The Weather Channel to expand our reach to a millennial audience, who are perpetually curious about the weather and science that impact their lives,” Tom O’Brien, president of The Weather Channel television network, said in a statement.
The deal is the latest inked by Quibi in the last few months as the short-form streamer gears up for its launch.
Quibi, helmed by Katzenberg and CEO Meg Whitman, most recently partnered with sports entertainment company Nitro Circus on the series Life-Size Toys. The company also recently ordered travelling dance competition series The Sauce and home renovation series Murder House Flip.