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Quibi, The Weather Channel partner for daily weather show

Jeffrey Katzenberg’s mobile start-up Quibi and The Weather Channel are teaming to create a mixed-reality daily weather show ahead of the streamer’s April 2020 launch. Under the agreement, the American pay-TV channel becomes ...
October 15, 2019

Jeffrey Katzenberg’s mobile start-up Quibi and The Weather Channel are teaming to create a mixed-reality daily weather show ahead of the streamer’s April 2020 launch.

Under the agreement, the American pay-TV channel becomes the exclusive weather content provider for Daily Essentials, Quibi’s minutes-long bites of news and entertainment programming.

The show, to be available seven days a week, will include short-form national and hyper-localized weather and forecasting stories. It will also leverage The Weather Channel’s Emmy Award-winning immersive mixed reality application.

“Our Daily Essentials partnership with Quibi is an exciting way for The Weather Channel to expand our reach to a millennial audience, who are perpetually curious about the weather and science that impact their lives,” Tom O’Brien, president of The Weather Channel television network, said in a statement.

The deal is the latest inked by Quibi in the last few months as the short-form streamer gears up for its launch.

Quibi, helmed by Katzenberg and CEO Meg Whitman, most recently partnered with sports entertainment company Nitro Circus on the series Life-Size Toys. The company also recently ordered travelling dance competition series The Sauce and home renovation series Murder House Flip.

About The Author
Jillian Morgan is a staff writer at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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