Global media company Discovery, Inc. is continuing its OTT expansion with the launch of a new streaming platform in partnership with Polish pay-TV provider Cyfrowy Polsat.
The as-yet unnamed platform will operate domestically in Poland and international markets, and will offer Polish-speaking viewers access to movies, series, documentaries, sports and entertainment.
“This new venture fits squarely into our international strategy and belief that local broadcasters need to better satisfy consumer demand by aggregating their offerings and developing a strong local-content-led streaming service – just as we did in Germany with Joyn,” said Kasia Kieli, president and CEO for Discovery EMEA, in a statement.
Included in the service will be local productions supplied by TVN and Polsat, acquired content and original series commissioned specifically for the platform. The new entity will also “be differentiated by more local characters and stories.”
The joint venture will serve as an independent business entity with its own resources and management board. The platform will initially launch as an AVOD service, with an eventual SVOD component also rolling out to international markets.
Discovery and Cyfrowy Polsat hold existing partnerships in the Polish region through The Player.pl (owned by TVN Discovery Polska) and Ipla.tv (owned by Cyfrowy Polsat). Both digital platforms will continue to be available to viewers, though decisions on their future shape and role will be decided in due course.
The Polish-language OTT service follows Discovery’s partnerships to launch AVOD service Joyn in Germany with ProSiebenSat.1, and the launch of its free streaming service Dplay in the UK and Ireland earlier this week.
“Our ambition is for the platform to offer the best and most advanced technological solutions. It is especially important that this project has the capability to bring Polish content to international viewers, too,” added Maciej Stec, deputy president for strategy at Cyfrowy Polsat and Polkomtel.