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Wheelhouse Group acquires Ross Dinerstein’s prodco Campfire

Brent Montgomery’s Wheelhouse Group has purchased a majority stake in Campfire, the scripted and non-fiction prodco founded by Ross Dinerstein. Dinerstein will remain CEO and maintain creative control of the company. Ross ...
November 14, 2019

Brent Montgomery’s Wheelhouse Group has purchased a majority stake in Campfire, the scripted and non-fiction prodco founded by Ross Dinerstein.

Dinerstein will remain CEO and maintain creative control of the company. Ross Girard, EVP of production, and Rebecca Evans, VP of non-fiction content, will also remain on board.

Leadership from both companies will collaborate for a broad range of “storytelling opportunities,” including feature docs and non-fiction series.

The team will also work closely with Wheelhouse Group partner Jimmy Kimmel, whose Kimmelot production banner is also part of the group.

The deal was brokered by Wheelhouse Group chief strategy officer Ed Simpson, WME and Endeavor Content.

Campfire’s projects include the recently announced Heaven’s Gate docuseries for HBO Max and CNN, and the Netflix true crime docuseries John Grisham’s The Innocent Man.

Upcoming projects include two premium documentaries for FX: The Most Dangerous Animal of All and Women in Comedy, both slated to premiere in 2020.

“It’s hard to know which of Ross’s compelling projects to rave about first – as one of the industry’s most in-demand producers, he’s virtually done it all, working with bestselling authors, top screenwriters and directors, and breakout talent. While he’s adept in every category of content, his motivation is simply to tell great stories,” Montgomery said in a statement.

Dinerstein added: “I am very proud of Campfire’s diverse slate of projects across all mediums and platforms, and now with Wheelhouse Group as our partner, we will be able to accelerate our growth while continuing to focus on telling the stories that are just a bit left of center but still reflect and exalt the human condition, whether doc or scripted.”

Wheelhouse Group, which launched in 2018 in close partnership with Kimmel, most recently made a majority investment in live event, scripted and unscripted prodco Den of Thieves.

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