Former Endemol Shine North America unscripted SVP Georgie Hurford-Jones has been appointed EVP of current programming at NBCUniversal’s Universal Television Alternative Studio.
In her new role, Hurford-Jones (pictured) will oversee day to day management of the studio’s series and pilots with responsibilities that include development, casting, creative, formats and production plans.
She will report to Toby Gorman, who was named president of Universal Television Alternative studio in August.
Most recently SVP of unscripted original series and specials at Endemol Shine, Hurford-Jones served as executive producer on projects such as MasterChef, MasterChef Junior and The Biggest Loser reboot.
She previously held the title of SVP at Simon Cowell’s Syco TV, serving as executive producer and launching ITV’s Britain’s Got Talent before moving to the U.S. to executive produce America’s Got Talent from 2007 to 2012.
The executive is responsible for a number of worldwide unscripted formats that have debuted in the last decade, such as Ant & Dec’s Saturday Night Takeaway and Prince’s Trust 30th Birthday Live.
She has also served as producer on the Channel 4 talk show So Graham Norton as well as Channel 4′s FY2K: Graham Norton Live and travel documentaries.
“We continue to build a world-class team for our rapidly growing studio and Georgie is one of television’s most accomplished and respected unscripted executives,” Gorman said in a statement. “Her track record as both a producer and executive is second-to-none, yielding some of the biggest and most successful formats to date. As we take Universal Television Alternative Studio to even greater heights, Georgie’s vast experience will help ensure the quality of our shows remains unmatched season after season.”