With the trend towards healthier lifestyles continuing to accelerate, there is an increasing need for content focused on the growing health and wellness space. Here, realscreen talks to three North American networks about the changes they have seen in the genre and the varying degrees of difficulty in finding lifestyle programming that fits their brands. (Pictured: Veria’s My Life Guru)
Audience & Strategy
The 55-to-64 demographic is the fastest growing in America, and it’s a demographic that was raised on television. Yet it’s one that has typically been given short shrift by advertisers and media buyers in the U.S. What are the “alpha boomers” looking for in non-fiction entertainment, and are they going to see more of it in the years ahead?
Ideas & Execution
With Oscar-winner Undefeated set for the Hollywood treatment, ro*co productions partnering with The Help‘s producers, and Scott Rudin buying remake rights for Indie Game and Brooklyn Castle (pictured), the fiction realm is increasingly turning to docs for inspiration.
Realscreen talks to Parthenon Entertainment’s key executives and partners about the company’s past, its milestones, and the plans to build upon its strong foundation.
And One More Thing
Acclaimed author Margaret Atwood (pictured) has teamed up with director Jennifer Baichwal to adapt her 2008 non-fiction book, Payback: Debt and the Shadow Side of Wealth, into a feature doc, which opens theatrically in Canada today. Here, Atwood talks to realscreen about making the leap from page to screen.