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March - April 2012

Lifestyle Focus


Yogi Cameron

Lifestyle Focus: Time for a Check Up

TV

With the trend towards healthier lifestyles continuing to accelerate, there is an increasing need for content focused on the growing health and wellness space. Here, realscreen talks to three North American networks about the changes they have seen in the genre and the varying degrees of difficulty in finding lifestyle programming that fits their brands. (Pictured: Veria’s My Life Guru)

April 16, 2012 Kelly Anderson

Audience & Strategy


News

Bringing in the alpha boomers

TV

The 55-to-64 demographic is the fastest growing in America, and it’s a demographic that was raised on television. Yet it’s one that has typically been given short shrift by advertisers and media buyers in the U.S. What are the “alpha boomers” looking for in non-fiction entertainment, and are they going to see more of it in the years ahead?

March 23, 2012 Barry Walsh

Ideas & Execution


Brooklyn Castle

Hollywood aims to (re)make a difference

FILM / TV

With Oscar-winner Undefeated set for the Hollywood treatment, ro*co productions partnering with The Help‘s producers, and Scott Rudin buying remake rights for Indie Game and Brooklyn Castle (pictured), the fiction realm is increasingly turning to docs for inspiration.

April 30, 2012 Adam Benzine

Ingenious


Rory Kennedy

Hot Docs preview: Kennedy on Kennedy

FILM / TV

Ahead of the Canadian premiere of Ethel later this week, director Rory Kennedy talks to realscreen about the challenges of capturing the life of her mother on screen, while also paying tribute to the political upheaval of the 1960s.

April 25, 2012 Adam Benzine

Special Reports


light the ocean

Parthenon Entertainment Spotlight: Riding the Wave

TV

Realscreen talks to Parthenon Entertainment’s key executives and partners about the company’s past, its milestones, and the plans to build upon its strong foundation.

March 23, 2012 Kevin Ritchie

And One More Thing


Margaret Atwood. Photo by Adam Benzine

Big screen “Payback” for Atwood

FILM / PEOPLE NEWS

Acclaimed author Margaret Atwood (pictured) has teamed up with director Jennifer Baichwal to adapt her 2008 non-fiction book, Payback: Debt and the Shadow Side of Wealth, into a feature doc, which opens theatrically in Canada today. Here, Atwood talks to realscreen about making the leap from page to screen.

March 16, 2012 Adam Benzine

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Realscreen Summit 2013 - History development and programming VP Julian Hobbs


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