As the 25th annual ‘Shark Week’ kicks off this Sunday, realscreen talks to Discovery Channel about its plans to launch an array of co-viewing and social media initiatives, in a bid to engage everyone from passive viewers to die-hard fans.
August 10, 2012
Ahead of the sold-out Realscreen West conference in Santa Monica, realscreen looks at the impact Twitter-savvy talent has on reality programming. (Pictured: the Kardashian sisters)
May 23, 2012