Upfront: For the Record

December 1, 1997


CNN granted the first ever Dennis Anthony Memorial Award to China Central Television for their coverage of Hong Kong’s return to Chinese sovereignty, committing 1,500 people in 30 sites to coverage of the event, and providing 72 hours of live satellite coverage to news organizations around the world free of charge. The annual award acknowledges outstanding news coverage, high technical quality and willingness to go beyond the call of duty to cover a news event. It will be presented each year by cnn to one of the members of the Asia Vision News Exchange.


Organizers of the Monte Carlo Television Market (February 23-26, 1998) are launching a video library service and program guide at the 20th edition of this event. Buyers will be able to select and screen the newest offerings from participating distribs at their convenience.


Not content with running its latest promo campaign in high-cost broadcast slots like Monday Night Football, The History Channel has actor Alec Baldwin as narrator for its latest branding exercise. Where The Past Comes Alive, three 30- and 60-second spots produced in-house, complements the cable net’s existing print campaign. The campaign will run on U.S. nets through the end of the year.


While ratings for live sports are at a low ebb, Canada’s tsn secured the North American broadcast debut of Academy Award-winning When We Were Kings, to air on December 8th (apparently the U.S. rights holder isn’t broadcasting until ’99). Aired in conjunction with the Holyfield-Morrow WBC match, the sports net hopes to draw in a demo group outside of its usual male 18-49, according to acquisitions manager Adam Ivers. This doesn’t necessarily mean a programming revolution on sports nets, but with ratings as they’ve been, you never know.

In Upfront:
-News for December 1997
-Piloting Cafe copros
-For the record

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.