The Full Monte: Forget cable eyeball battles and distributor wars; the hottest competition these days can be found between tv markets. As niche markets and mega-markets populate both ends of the spectrum, just about filling the ca…

It's all about buyers. They're the reason distributors sign away their firstborn for the best booth space, the reason trade mags have fat issues, and the reason the whole market realm exists. While there have been rumblings among the sales citizenry...
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February 1, 1998

It's all about buyers. They're the reason distributors sign away their firstborn for the best booth space, the reason trade mags have fat issues, and the reason the whole market realm exists. While there have been rumblings among the sales citizenry...

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