Marketing & Promotions – The History Channel out to broaden the brand: With other services encroaching on its niche, thc is bumping up its outreach and revamping its programming strategy to bring in viewers from outside its manly …

Time may be on The History Channel's side, but it's in a hurry to grow....
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July 1, 1998

Time may be on The History Channel's side, but it's in a hurry to grow....

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