A new 24-hour Iberian channel called Cosmopolitan will attempt to capture the attention of young women in Spain and Portugal by spring 2000. According to New York-based communications giant The Hearst Corporation and Spanish media company Multipark Madrid (who are equal partners in the venture), this marks the first time ever that a women’s magazine brand will provide the basis for a TV channel.
‘Both countries, Spain and Portugal, are ideal because they’re emerging and growing multichannel market territories,’ says Cynthia Hudson-Fernandez, senior VP of Cosmopolitan Television. ‘It’s a perfect launching point for analysis of European trends, and it also offers an opportunity to look at how [the channel] might perform in Latin America.’
Programming on the new channel (which is based on a six-hour wheel) will include travel, lifestyle, home and fashion, particularly within a designated block called ‘Cosmopolitan Woman.’ Notes Hudson-Fernandez, ‘There’s a plethora of this kind of material around the world, so we’re taking it and re-packaging it.’ The Cosmo TV VP, who says she is looking to both acquire and commission, adds that she is primarily interested in half-hour series and one or two-hour specials.
The rollout of other Cosmo channels depends on the success of the Iberian model, ‘but if it is successful, the world is our plate,’ Hudson-Fernandez says. Hearst owns 20% of ESPN and is a partner in both the Lifetime network and A&E.