For the first time, the television arm of Beverly Hills, U.S.-based Brillstein-Grey Entertainment has cut a deal with a reality producer – Gay Rosenthal of VH1′s Behind the Music fame. The two-year deal is valued in the ‘mid six-figures,’ according to BGTV president Kevin Reilly, and could result in either reality or scripted series.
Rosenthal says she went after a deal with Brillstein-Grey, which has produced such award-winning fiction series as The Sopranos and The Larry Sanders Show, because she admires the quality of their work. Her take on why BGTV signed her is ‘they wanted to tap into my experience and background, which is music and a lot of other things.’
In the search for unconventional ideas, Reilly says he’d like to see programming that marries reality and comedy. ‘When we say reality programming, it’s not necessarily a straight sensational or documentary [form],’ he explains. ‘It’s kind of how can we twist it and try different points of view and comedic points of view.’
Rosenthal says she will continue to produce programs for VH1, among other channels. In addition to Behind the Music, she has produced installments of the Intimate Portrait series for Lifetime. The deal with BGTV gives that company first-look rights to any of Rosenthal’s ideas over the next two seasons.