The Hong Kong International Film and TV Market (Filmart) is quickly emerging as the premiere industry event in Asia. Held from June 27 to June 29 at the Hong Kong Convention and Exhibition Centre, this year’s Filmart attracted a broader spectrum of international participants than ever before and saw an increase in attendance of 30% over last year.
‘It was a good market,’ says Stephen Ellis, president of Toronto-based Ellis Entertainment Corp, noting that he returned home with pockets full of business cards and several cassettes to review. Ellis attended Filmart for the first time, as part of a Canadian contingent organized by the Canadian Film and TV Production Association and the Hong Kong Trade Development Council. Part of the agenda, he explains, was to promote the Canada-Hong Kong coproduction treaty. ‘I think we have a lot in common with producers in Hong Kong, so the coproduction potential is quite significant,’ he says.
Ellis was also impressed with the access to companies from Hong Kong’s large neighbor. ‘A lot of people from mainland China came for programming, which is a good sign that that market is really taking off.’ He also notes that since China has signalled its desire to join the World Trade Organization and adhere to international copyright regimes, that marketplace will be one to watch. ‘China is still an emerging market, but when it does emerge, it’s going to be huge.’