Picturing China

Dynamic Media and Avalon Productions partner on US$4 to $5 million doc deal.
August 2, 2001

After about a year of negotiations, Philadelphia-based Dynamic Media and Avalon Productions in China have established a breakthrough coproduction deal. The joint venture will result in a 16-part documentary series about China. Says Ian Jones, president of Dynamic Media, ‘Although China lets film crews in, they’re usually news crews, which are subject to regulations that dictate where they go and what they film. China is releasing that hold for us and allowing us to film as we please.’

The US$4 million to $5 million project (split evenly between the two partners) will be filmed in 24 fps HD, and will be re-versioned for distribution on DVD, VHS, and broadcast formats. Although a U.S. distributor has not yet been appointed, each one-hour segment will be distributed individually. ‘Our [broadcast home] projections will most likely include a combination of The Learning Channel and the Discovery Channel. That’s who we’ll be gearing the shows towards,’ explains Jones. Avalon will handle broadcast distribution in China.

The segments will range from The Great Art of China to Authentic Chinese Cuisine to The Road to Beijing, an interactive DVD travel special. ‘The content is going to be so stunning, says Jones. ‘There literally won’t be any footage like it in the world.’

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.