Commercially Viable

It seems like the perfect recipe for successful advertising: accomplished documentary filmmaker Barbara Kopple at the helm of a 30-second television ad spot in which real people, users of the prescription drug Paxil, talk about their struggles with generalized anxiety disorder and how the drug helped them.
April 1, 2002

It seems like the perfect recipe for successful advertising: accomplished documentary filmmaker Barbara Kopple at the helm of a 30-second television ad spot in which real people, users of the prescription drug Paxil, talk about their struggles with generalized anxiety disorder and how the drug helped them.

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