Israel enters an era of free competition

The year 2002 marks the implementation of the Open Sky Policy in Israel, a plan meant to ensure the development of a free market for electronic communication services. For the television community, it means free competition under fair and equal conditions for all carriers and content providers. For Israeli viewers, it represents a long-awaited freedom of choice. Naturally, the relatively young and sheltered Israeli television sector has undergone massive changes, and industry players are having to adapt operational strategies to survive in their new market environment.