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The birth of Intelligent TV

Far from wanting filmmakers to disappear behind a corporate logo, Intelligent Television - a new company launched by former TV Books president Peter Kaufman - hopes to put them front and center. 'This company is really interested in making producers the celebrities,' explains Kaufman. 'I think it's really important to elevate producers to the point that an underwriter or an advertiser is thinking 'Wow, I have the opportunity to meet that guy.''
May 1, 2002

Far from wanting filmmakers to disappear behind a corporate logo, Intelligent Television - a new company launched by former TV Books president Peter Kaufman - hopes to put them front and center. 'This company is really interested in making producers the celebrities,' explains Kaufman. 'I think it's really important to elevate producers to the point that an underwriter or an advertiser is thinking 'Wow, I have the opportunity to meet that guy.''

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