News

Designs of a Salesman

With the economies of practically every territory chugging through a sluggish winter, broad- casters are under great pressure to make every dollar count. To survive in this business climate, prodcos and distributors of factual fare need to carefully shape their offerings to win those hard-to-come-by sales.

February 1, 2003

With the economies of practically every territory chugging through a sluggish winter, broad- casters are under great pressure to make every dollar count. To survive in this business climate, prodcos and distributors of factual fare need to carefully shape their offerings to win those hard-to-come-by sales.