PBS has inked a deal with Boston-based affiliate pubcaster/producer WGBH that sees distrib arm WGBH International more involved in new PBS projects, and also adds a selection of existing pbs programs to WGBH’s catalog.
Drawn by WGBH’s ability to maintain high-quality content and healthy revenue results in adverse market conditions, the new alliance calls for WGBH International to be involved early on in programs PBS invests in and to maximize return on that investment. ‘It is envisioned that we become the preferred distributor for programs in which PBS invests,’ says Tom Koch, director of WGBH International, ‘ensuring for PBS that the show gets the widest play possible.’ However, the pitching process for PBS remains unchanged (read: do not flood WGBH with pitches).
International broadcasters, many of which had previously approached WGBH International looking for pbs shows, can now pick up more of that fare directly from the Boston distrib unit, including music docs such as The Marsalis Family: a Jazz Celebration and the hit History Detectives series. Koch says the alliance is intended to bring the best shows into one setting, and while WGBH International is not the sole and exclusive PBS distributor, the impact of this deal is ongoing.