News

VOD market heats up for doc-makers

After a dozen quiet years since its birth, the video-on-demand TV market is poised to get noticed. According to forecasting firm Jupiter Research, revenues from cable-based on-demand content in the US will grow from US$318 million at the start of 2004 to $1.2 billion by 2008. Providers of VOD say short-form, special-interest programming is central to drawing audiences, and they're increasingly seeking material from non-fiction distributors and producers.

May 1, 2004

After a dozen quiet years since its birth, the video-on-demand TV market is poised to get noticed. According to forecasting firm Jupiter Research, revenues from cable-based on-demand content in the US will grow from US$318 million at the start of 2004 to $1.2 billion by 2008. Providers of VOD say short-form, special-interest programming is central to drawing audiences, and they're increasingly seeking material from non-fiction distributors and producers.