PBS to use ratings targets

Struggling through a funding drought that has seen underwriting fall by 26% in the last two years, this fall PBS plans to adopt ratings-target figures to evaluate which programs to greenlight, a move that will influence the pubcaster's support of docs.

May 1, 2004

Struggling through a funding drought that has seen underwriting fall by 26% in the last two years, this fall PBS plans to adopt ratings-target figures to evaluate which programs to greenlight, a move that will influence the pubcaster's support of docs.