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Once more with feeling…

IF you're hunting for evidence of how broadcasting is evolving, look no further than the fall skeds of the u.s. networks. Talk to a few media buyers and they'll tell you that the days of the big fall premieres are numbered. (Actually, they have been for some time, but it's never been so obvious.) Forget seasons, fall schedules, sweeps weeks and taking the

August 1, 2004

IF you're hunting for evidence of how broadcasting is evolving, look no further than the fall skeds of the u.s. networks. Talk to a few media buyers and they'll tell you that the days of the big fall premieres are numbered. (Actually, they have been for some time, but it's never been so obvious.) Forget seasons, fall schedules, sweeps weeks and taking the