News

The Passion of the Chute

It's November and despite the winter cold, a few hundred people are standing outside Colorado's historic Boulder Theater. Most fall into the demographic advertisers jump through hoops to reach - affluent young men and women age 25 to 34 - but the crowd is far from homogenous. Families representing three generations are here, as are long time friends who've reunited in Boulder, U.S. from far-flung places. Many are lifelong skiers or devoted snowboarders, and coming to see the new

August 1, 2004

It's November and despite the winter cold, a few hundred people are standing outside Colorado's historic Boulder Theater. Most fall into the demographic advertisers jump through hoops to reach - affluent young men and women age 25 to 34 - but the crowd is far from homogenous. Families representing three generations are here, as are long time friends who've reunited in Boulder, U.S. from far-flung places. Many are lifelong skiers or devoted snowboarders, and coming to see the new