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At Penguin, docs are package perfect

In March 2004, Carlo De Vito founded Chamberlain Bros., a new division within the Penguin Group empire that immediately proved itself by grabbing onto the success of reality tv with book titles such as Paris Hilton: The Naked Truth and 10 Secrets I Learned From 'The Apprentice'. Now, the New York-based publisher plans to take this proven synergy one step further, by turning docs into books and packaging the resulting title with the film's dvd. 'We're looking for good quality films that fall into an area that we can sell in a bookstore,' says De Vito of the initiative, which
August 1, 2004

In March 2004, Carlo De Vito founded Chamberlain Bros., a new division within the Penguin Group empire that immediately proved itself by grabbing onto the success of reality tv with book titles such as Paris Hilton: The Naked Truth and 10 Secrets I Learned From 'The Apprentice'. Now, the New York-based publisher plans to take this proven synergy one step further, by turning docs into books and packaging the resulting title with the film's dvd. 'We're looking for good quality films that fall into an area that we can sell in a bookstore,' says De Vito of the initiative, which

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