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Full frontal fact-checking

Discovery Communications recently introduced a 26-page 'Background Questionnaire' that is now mandatory for anyone hoping to appear on-screen on the net. And they're not alone - more and more networks are doing it. It's a sign of the times. Broadcasters feel the need to protect their brand at every turn, against all threats.

September 1, 2004

Discovery Communications recently introduced a 26-page 'Background Questionnaire' that is now mandatory for anyone hoping to appear on-screen on the net. And they're not alone - more and more networks are doing it. It's a sign of the times. Broadcasters feel the need to protect their brand at every turn, against all threats.