News

The agencies are coming!

For the first time, MIPCOM's keynote will be delivered by an ad executive. Maurice Lévy, president and director of the Publicis Group, plans to delve into the relationships between the ad and television worlds. And if viewers think the only interaction between the two are those 30-second breaks in programs, they haven't been paying attention. Branded content - the integration of clients directly into the production process - is becoming more ubiquitous. All you have to do is look at this market's floor plan for proof.

October 1, 2004

For the first time, MIPCOM's keynote will be delivered by an ad executive. Maurice Lévy, president and director of the Publicis Group, plans to delve into the relationships between the ad and television worlds. And if viewers think the only interaction between the two are those 30-second breaks in programs, they haven't been paying attention. Branded content - the integration of clients directly into the production process - is becoming more ubiquitous. All you have to do is look at this market's floor plan for proof.